New York City (aka The Big Apple) has unveiled its latest tourism target of 67 million annual visitors by 2021.
Unveiled at NYC & Company’s annual meeting, the announcement was made by NYC Mayor ll de Blasio. He said: “From the North Bronx to the South Shore, New York City is home to thousands of diverse neighborhoods and communities—and we’re proud to welcome visitors from across the globe to our vibrant and ever-growing city. This year, we’re committing to attract a record 67 million annual visitors by the end of 2021—and we look forward to working alongside businesses large and small to showcase all that our five boroughs have to offer.”
As the City’s official destination marketing organization, NYC & Company plays an important role in sustaining and increasing tourism to all five boroughs. NYC & Company recently launched its NYCGO Insider Guides, which highlight a broad and diverse range of neighborhoods across the City. March also marked the release of the first-ever official tourism guide to the Bronx, which the NYC & Company Foundation helped fund. Further, 19 new leaders from the hospitality, restaurant, cultural, and transportation industries were elected to NYC & Company’s Board of Directors.
NYC & Company President and CEO Fred Dixon, said: “Travel and tourism are a cornerstone of the City’s economy—our hotels, restaurants, attractions, retailers, Broadway theaters, performing arts, five-borough cultural organizations and transportation providers continue to draw new and repeat visitors to our City each year. Through the continued support of the de Blasio administration, I am confident we will reach our new target of 67 million annual visitors by 2021, further spreading tourism to every corner of our City, drawing visitors during slower periods, and showcasing the attractive new product in all five boroughs.”
Along with Mayor De Blasio and NYC & Company President and CEO Fred Dixon at the announcement included Deputy Mayor for Housing and Economic Development Alicia Glen and NYC & Company Board of Directors Chairman and President of The Metropolitan Museum of Art Emily K. Rafferty today announced that New York City is on the ‘Road to 10 Million More Visitors,’ sharing the next tourism forecast of 67 million annual visitors by the end of 2021. The announcement was made during NYC & Company’s Annual Meeting of more than 800 tourism and hospitality industry members at Lincoln Center’s Alice Tully Hall. NYC & Company previously achieved its goal of 55 million visitors one year ahead of its 2015 schedule by welcoming an all-time record 56.4 million visitors last year.
“As chairman of the board of directors of NYC & Company, I applaud the de Blasio administration for their continued commitment to growing our tourism industry. Through our mutual collaboration we will expand tourism opportunities in every corner of this City, and arrive at our new destination of 67 million annual visitors by the end of 2021,” said Emily Rafferty, chairman of NYC & Company’s board of directors and president of the Metropolitan Museum of Art.
Each additional million visitors would result in significant economic gains for the City of New York, solidifying the tourism industry as a major engine for the City—including generating more tourism-related jobs and visitor spending. Of the predicted 67 million visitors expected by the end of 2021, 16 million are forecasted to come from international markets while 51 million would originate from US/domestic markets.
In 2014, New York City welcomed 56.4 million visitors to New York City, beating the projection of 55 million visitors by the end of 2015. Visitor spending resulted in an estimated $61.3 billion in economic impact and $3.7 billion in City tax revenues, as well as supported 359,000 tourism related jobs. Total visitor volume for 2015 is projected to rise 3 percent overall to 58.1 million.
