Uganda’s Minister of Tourism, Wildlife and Antiquities, Hon. Col. (Rtd) Tom R. Butime  today inaugurated the 4th Board of Directors of the Uganda Tourism Board (UTB) at the ceremony held at the Mestil Hotel.

During his congratulatory remarks, the Hon. Minister tasked the members of the new Board to lead the fast-tracking of the sector recovery from the impacts of COVID-19.

“The pandemic has more or less leveled the ground for competition and it’s now our duty to claim our due share of the market as all destinations struggle to rebuild themselves from the COVID-19 mess.”

The Minister also called for no further delay of Brand Destination Uganda, stating that there is no way we can position ourselves without branding the destination.

“Every citizen must appreciate and promote the brand. This way, we shall turn all Ugandans into destination ambassadors.”

The Hon Minister then inaugurated the team appointed to constitute the 4th Board of Directors of Uganda Tourism Board, mostly composed of the previous board members, effective today, September 30, 2020 for a period of three years.