The Tourism Authority of Thailand recently released a new campaign worldwide, focused on the next generation of travellers.  Its slogan, “Open to the new shades”, aims to show the diversity of travellers to the southeast Asian country, but has left a few people scratching their heads as to its meaning. Here, we take a look at other tourism slogans which may seem a little strange.

You have to take your hat off to El Salvador‘s tourist board; they are an honest bunch. However, emphasising the sheer size of your country, or lack thereof, seems a little counterproductive –unless your aim is for visitors to leave as quickly as they arrived.  Ukraine is a delight, with its stunning capital Kiev, cultural hub Odessa, and Lviv, with its Unesco-recognised city centre. As such, the text speak is a bit much. There was no beating around the bush in that marketing department meeting, as Slovakia went for a does-what-it-says-on-the-tin approach to promoting itself.  In fairness, it is a good idea to head to Slovakia, with its stunning Tatra Mountains and wildlife, pocket-sized but picturesque capital Bratislava, and Košice, an underrated historical city and once one of the biggest in Czechoslovakia.